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30 Mar 2016

Exitus Lifestyle
One extremely effective yet low-cost marketing strategy that one could employ in growing your enterprise is to form alliance partnerships with non-competitive businesses in your own area. These can be firms that complement your business offerings or services yet they're not in direct competition together with you.

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The first step is to look at the customer base that they serve. If their customer base and your customer base is one and the same or have a large overlap, then you have identified a complementary business. For instance a hairdresser looking to target complementary businesses could examine photographers, wedding gown specialists, make-up and wonder businesses, clothing retailers, etc.

* You'll want...